News

Greenville, SC – Dunlop announces the release of its new iDapt line of tennis racquets, which gives players the ability to individualize and adapt their frame based on their playing needs. The iDapt technology allows players to customize the head size, look, feel and length of their racquet, a process that is revolutionary to the performance tennis market. Each individualized racquet takes less than 60 seconds to build in-store by an iDapt certified dealer.

The initial range of patented iDapt racquets features four different head options:

iDapt 98 (98sq. inches)

iDapt 100 (100sq. inches – 16×19 string pattern)

iDapt 100S (100sq. inches – 14×18 string pattern)

iDapt 105 (105sq. inches)

Each headsize is available in 3 different cosmetic options, so players can choose a look that suits their game and personality,which has never been available before. Players then can select their feel through Dunlop’s proprietary Shock Sleeve technology, which delivers different levels of frame response to suit each player’s needs. Shock Sleeves are available in Firm, Medium and Soft feels. The ‘Firm’ Shock Sleeve delivers maximum frame response and feedback, while the ‘Medium’ sleeve is 20% softer to provide a blend of response and dampening. And the ‘Soft’ sleeve provides the most cushioning and comfort, and is 25% softer than the Medium sleeve.

From that point, the player can then choose their racquet length from either the standard 27” length or an extended 27.5” length, along with their gripsize, from 4 0/8 – 4 5/8. All components fit each iDapt racquet head universally, so if a player wants to make a change to their racquet, anything can be interchanged quickly and easily through a tune up performed by a certified iDapt dealer.

iDapt racquets also feature designated ‘Blast Zone’ areas on the frame where players can safely add weight to further enhance the power, sweet spot, and/or stability of the racquet. Dunlop’s Blast Zone weights are made of non-toxic silicone (rather than the traditional lead), and come in 3-gram strips. “Tennis has become so performance oriented, and every player is different. With iDapt, players finally have a say in not only how their racquet performs and feels, but even how it looks,” said Hunter Hines, Director of Marketing and Product Development. “iDapt technology gives players hundreds of choices to have a frame made to best fit the way they play.

It’s all about giving players the ability to truly choose what best fits them.”

“Whether it’s smartphones, skis, golf clubs, or any number of products on the market today, consumers have come to expect the ability to have direct input into what they use,” said Kai Nitsche, V.P. and General Manager of Dunlop Sport Group Americas. “Dunlop is a brand with a tremendous history of innovation. With iDapt, we are giving players of all levels access to individualized technology that has historically been available to an elite few. We are proud to be the brand leading this product breakthrough into tennis.”

The iDapt range will be available in select specialty retailers across the US beginning on August 15th and will retail for $199.00. Players can visit www.dunlopidapt.com to build their own iDapt racquet, share it on Facebook and Twitter, and find a dealer who can create their iDapt racquet right in front of their eyes.