USTA Mid-Atlantic Foundation to Sell Naming Rights, Sponsorship for New Tennis Campus
August 20, 2024
HERNDON, VA – AUGUST 20, 2024 –The USTA Mid-Atlantic Foundation has retained Aggregate Sports, a New York City-based sports marketing firm, to sell naming rights and sponsorship packages for the USTA Mid-Atlantic Tennis Campus. The complex, which will offer 190,000-square-feet of courts and facilities for tennis, pickleball, health, wellness and community-building in Loudoun County, Virginia is scheduled to break ground in 2025 and open in 2026.
The USTA Mid-Atlantic Tennis Campus will serve as the hub locally, regionally and nationally for professional, college, high school, amateur, recreational and youth tennis. It will feature 21 outdoor tennis courts, including a stadium center court with seating for 3,500 spectators, 10 indoor tennis courts, 8 outdoor pickleball courts and 12 indoor pickleball courts. The campus will feature space for fitness, wellness programs, community gatherings as well as large-scale competitions and events. It will serve as an accessible hub for health, education and fun, while being an important economic engine estimated to generate $8.5 million annually in economic impact.
“With the critical rezoning milestone met, we are now able to move forward strategically positioned for success. It was imperative to find a partner who understands our vision and can effectively represent us in the community to secure essential support. Aggregate was a natural choice because they were instrumental in creating our sponsorship opportunities that will be attractive to both the businesses and philanthropic communities. Their experience and contacts will be critical to our success.” said Beth Twomey, Chief Operating Officer, USTA Mid-Atlantic Foundation.
“The more we learned about this remarkable project, the more we have come to appreciate the value it will provide the region,” said Chris Pearlman, CEO of Aggregate Sports. “The corporate partners who step up and affiliate themselves with the USTA Mid-Atlantic Tennis Campus will endear themselves to the tennis community and the pickleball community throughout the region in one of the country’s most affluent areas while also supporting health and wellness for people of all social classes.”
Located just 33-miles northwest of Washington, D.C., Loudoun County is ranked as the healthiest county in the state and the fifth healthiest county in the nation. The diverse community of 432,000 residents has the highest median household income in the nation and a median home value of almost twice the national average.
The USTA has pledged $2.5 million in grant funding to the USTA Mid-Atlantic Foundation to invest in this critical, community-based infrastructure and support the mission to grow tennis.