Tecnifibre Partners With Pickleball Brand SixZero for New Paddle Line
December 3, 2024
Tecnifibre, a leading brand in racquet sports with a strong presence in tennis, squash, and padel, has partnered with SixZero to introduce an exclusive line of high-performance pickleball paddles. This collaboration marks Tecnifibre’s entry into the fast-growing pickleball market with SixZero, an innovative Australian brand founded in 2022 that has already gained a reputation for breakthrough technology in pickleball gear.
With pickleball growing rapidly and more players crossing over from other racket sports, this partnership and paddle line-up will strongly appeal to everyone new to pickleball and looking for a brand that has the expertise and that they know and trust.
Marco Baron, CEO of Tecnifibre, shared his enthusiasm: “Tecnifibre’s strategy in pickleball has always been clear to us: to partner with an industry-leading pickleball brand known for exceptional products, and that brand is SixZero. With SixZero, we can meet a strong demand in the pickleball space and introduce racket sports players to paddles that reflect our high standards of performance and elegance. We’re excited to bring a new level of performance to our community of racquet sport enthusiasts.”
Dale Young, CEO of SixZero, added, “We’re thrilled to partner with Tecnifibre, a brand renowned for elite products and partnerships with world-class athletes. Together, we’re confident this new lineup will resonate within the pickleball community. Our paddles are crafted with a focus on quality and innovation, and this partnership allows us to reach a wider audience with a product that combines the best of both sports.”
Known for pioneering high-quality pickleball paddles, SixZero has seen fan-favorites like the Ruby and Double Black Diamond models. The exclusive release will include three Tecnifibre paddles inspired by their best-selling designs, catering to players seeking power, all-court versatility, or control. Each paddle features the innovative T-Feel technology, with silicone injected into the handle to reduce vibration and give players solid, comfortable feel.
In terms of graphic design, the TF Select, Blitz, and Command paddles will showcase sleek, distinctive Tonified branding, reflecting both brands’ commitment to elegance and high performance.
Marco Baron stated, “We’re thrilled to launch this partnership in the world’s largest pickleball market, the U.S., and look forward exploring the opportunity of a future global expansion.” Starting December 13th, the paddles will be available exclusively in the U.S. at select racket specialty retailers, both online and in brick and mortar stores.