Dunlop Sports Group Expands Racquet Division
January 25, 2007
GREENVILLE, SC, January 25, 2007 – Dunlop Sports Group Americas continues to grow its racquet division with the appointment of Kristin Mears as Sales and Marketing Analyst for Racquet Sports. Mears will coordinate the management and development of key racquet reports and analysis for Dunlop tennis, squash and badminton. She will also support Dunlop’s fast-growing racquet group and the promotion of the advanced-design Aerogel racquet line.
Prior to Dunlop, Mears worked in the marketing department of The Tennis Channel in Santa Monica, CA, where she implemented marketing strategies and coordinated special events and promotions. She is a graduate of the University of North Carolina Wilmington, with a degree in Business Administration, and where she was a four year varsity tennis player for the UNC Wilmington Seahawks whose squad she captained in her senior year. In addition, Mears played extensively as a junior in the Atlanta Lawn Tennis Association and also served as an adult representative of the Medlock Bridge ALTA team.
“The Dunlop team is focused on recruiting people with great enthusiasm for racquet sports. We have certainly found that in Kristin,” said Steve Hall, Director of Marketing racquet sports. “She will be a valuable asset to the continued growth of the Dunlop brand.”
Dunlop Sports Group Americas, Inc., a wholly owned subsidiary of Dunlop Slazenger International, Ltd., is known worldwide by sports enthusiasts who value quality and performance in their sporting goods equipment. Headquartered in Greenville, SC, the company’s product line spans tennis racquets and tennis balls; squash racquets and balls; Carlton badminton racquets and shuttles; golf balls, golf accessories and golf clubs. International endorsers include tennis legend John McEnroe, all-time squash champion Jonathon Power and three-time world long-drive golf champion Sean Fister. For further information phone: 800.768.4727.