CherryPharmR All-Natural Tart Cherry Juice to title sponsor Team USA Squash Tour
February 12, 2007
BALA CYNWYD, PENNSYLVANIA, FEBRUARY 12, 2007 – The United States Squash Racquets Association (“US Squash”) announced that CherryPharm All-Natural Tart Cherry Juice will become the title sponsor of the Team USA Squash Tour, as well as an Official Supplier of Team USA Squash and Official Sponsor of US Squash.
The partnership creates the CherryPharm Team USA Squash Tour which brings together top U.S. citizens from across the nation and provides a competitive environment for US Team and Squad members. These Tour events primarily serve as the format for selecting the players to represent Team USA for international competitions and offer prize money per division of $3,000-5,000 at each event. For full details on the Tour, visit the dedicated Team USA site www.usasquashteam.com.
Through the sponsorship, CherryPharm will receive extensive benefits including brand and product exposure through the US Squash Official Publication, Squash Magazine, online via www.us-squash.org and Team USA site, on team uniforms and at all Tour events. Team USA players will be incorporating the clinically proven benefits of CherryPharm into their daily regimens and additional player trials of the CherryPharm product will be conducted as part of the support CherryPharm provides the team as Official Supplier. CherryPharm is also an official supplier of the New York Rangers.
Players on the CherryPharm Team USA Squash Tour are currently competing for the opportunity to represent the U.S. at the 2007 Pan American Games held in Rio de Janeiro, Brazil, this July, and at the Men’s World Team Championships to be held in Chennai, India from December 6 – 12, 2007. With the quadrennial Pan American Games scheduled this year, the Tour will be especially competitive and will include such stars as current world #7 Natalie Grainger and world # 64 Julian Illingworth.
CherryPharm, Inc. manufactures and distributes the proven all-natural tart cherry juice, CherryPharm, that enables athletes to push themselves harder, further, and faster, naturally – with no harmful side effects or banned substances. Cherries have been shown to contain powerful antioxidants with a variety of medicinal benefits and CherryPharm is a rich source of these natural cherry phyto-nutrients that can fortify and protect the body. Developed in partnership with Cornell University, each 8 Fl. Oz. bottle is equivalent to consuming 50 tart cherries. Based on clinical trials performed at the Nicholas Institute of Sports Medicine and Athletic Trauma (NISMAT) together with the University of Vermont, and with research published in the British Journal of Sports Medicine, elite athletes in all sports are turning to CherryPharm as an all-natural way to prevent injury and restore the body.
CherryPharm Inc. was founded in 2004 and launched commercially in 2006. Located in Geneva, NY, we are a science based company committed to pursuing and leveraging academic research into all-natural, great tasting and nutritious consumer products. CherryPharm’s mission is to be the leading provider of all-natural food and beverage products based on the proven health benefits of cherries. For more information, go to www.cherrypharm.com .
About the US Squash
US Squash is the national governing body and membership organization for the sport of squash in the United States and is a non-profit organization and member of the U.S. Olympic Committee. US Squash owns and licenses tournaments including the U.S. Open, the North American Open as well as all other U.S. Championships. US Squash also selects and supports the U.S. Teams that compete internationally, maintains the official ratings and rankings system for the U.S. and invests in programs to grow participation in the sport at every level.