HEAD Footwear Delivers First Product to the Market
January 30, 2008
HEAD has delivered their performance line of shoes to tennis retailers and the program has gotten a great response based on the shoes and the retail friendly programs.
“The launch has exceeded all of our expectations,” said Greg Mason, Sr Business Manager for HEAD Penn. “We planned on starting small and in the first 2 months of pre-booking, we’ve already booked more than we originally planned for the entire year. The retailer response has been very positive about the product and just as excited about the approach that fits their business needs.
The HEAD footwear program supports retailers in unique ways. The program offers the following key elements to retailers:
The new performance tennis shoes also include top of the line features like a Comfort Grid cushioning technology, a “Climate Control” cooling system, and a radial and hybrasion outsole with a 6-month durability guarantee.
The line is very focused with only three models – Prestige ($109.99 retail), Extreme ($99.99 retail) and the Tour ($79.99). All models are available to retailers at once.
For more information, contact 800-289-7366 or visit head.com.