David Palmer Signs Multi-Year Sponsorship Deal with Ashaway and Black Knight
February 15, 2008
“We see this as a very unique partnership between three leading players in the game — David Palmer, Ashaway Racket Strings, and Black Knight frames,” said Ashaway Vice President, Steve Crandall. “We believe it will generate a good deal of positive visibility, not only for our respective organizations, but for squash as a whole.”
According to Palmer, he and his wife and young daughter will move to the United States from Belgium in February. From his Boston, Massachusetts, base at the famous University Club, he will be playing in all of the major North American (USA and Canada) and World Tour events. In addition to playing with Ashaway strings and Black Knight frames at these PSA events, Palmer will promote Ashaway and Black Knight at squash camps, clinics, and exhibitions worldwide every year.
“We are very pleased to have a player of such caliber on our team,” said Bruce Alexander, manager of international sales and marketing for Black Knight, “and to expand our partnership with Ashaway. David has long wanted to play a proactive role in the development of squash equipment. This goal is a perfect fit with Black Knight’s reputation in the squash community and its 30-year history of squash innovations.”
Black Knight was founded in Vancouver in 1976, by racquet sport enthusiasts with a true commitment to the development and support of the sports they loved. Although Black Knight has grown and diversified considerably since then, both as a major brand within North America and through distribution in a number of countries around the world, that commitment remains at the heart of what they do. In Canada, Black Knight is the exclusive distributor for Ashaway Racket Strings.