Tennis Channel Teams With California Giant Berry Farms to Promote Network’s Inaugural Wimbledon Coverage
May 5, 2008
LOS ANGELES — Tennis Channel and California Giant Berry Farms have developed a national co-branding effort that will coincide with the television network’s first-time coverage of Wimbledon, one of the most prestigious – if not the most prestigious – tournaments in the sport. The partnership, titled “The Sweetest Match,” includes a national retail campaign, multimedia outreach and a “Win a Trip to Wimbledon” sweepstakes that offers the chance to attend the 2009 event. The promotion opens May 9 and runs through the conclusion of this year’s competition, set for June 23-July 6.
California Giant (calgiant.com) California Giant Berry Farms grows and ships over 15 million trays of berries annually. From its nurseries to state-of-the-art cooling facilities, the family-owned company controls every aspect of its’ strawberry production to ensure superior quality and supply to its customers. Based in Watsonville, California, California Giant produces strawberries, blueberries, blackberries and raspberries. The company’s operation encompasses all aspects of growing, handling and shipping of fresh berries. The management and employees know the future depends on the actions of today and places concerns for the environment, food safety, excellent quality and service at the core of their business.
Tennis Channel (tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Wimbledon, Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and DISH Network.