Champion Unveils ‘It’s More Than a Show, It’s a Performance’ National Advertising and Branding Campaign Beginning with Tennis Champion Andy Roddick
September 18, 2008
MIDDLEBORO, Mass.—(BUSINESS WIRE) — Champion Exposition Services (“Champion”), a leading provider of comprehensive event solutions and exposition services, today revealed a new branding and advertising campaign titled, ‘It’s more than a show, it’s a performance.’ Champion’s rebranding effort will include a new national advertising campaign, which will initially feature international tennis superstar, Andy Roddick, the winner of the 2003 U.S. Open and member of the 2008 Davis Cup championship team. The opening ad will be the first in a series, which highlights individual performers who are recognized as “champions” in their fields, reinforcing the philosophy that Champion is more than just a name, it’s a purpose – to be the very best and to accept nothing less.
“Our company is focused on service that exceeds expectations and this rebranding effort is about taking that to the next level. Our corporate brand identity is one of the most important assets Champion has and its value to our business is immeasurable,” said Mark Epstein, President and CEO, Champion. “Our customers, employees and partners have always connected with what it stands for – integrity, innovation and outstanding service. Champion’s new brand reflects not only who we are, but where we’re going and the innovative people and services that differentiate us from the rest of the crowded marketplace. For years we have cultivated an environment that encourages creativity, flexibility and collaboration, and our new identity fully reflects that ethos.”
The new Champion logo consists of a lowercase “c” displayed in a red square placed above the Champion Exposition Services name, making a clean and clear statement that is both recognizable and memorable. The logo will make its first appearance in the new collection of fresh and creative collateral materials and on the company’s website. The initial phase of the company’s online identity introduces a new layout, fresh content, improved online event management via Champion’s Client Command CenterTM and a streamlined interface for easier navigation and readability.
The company’s new website, www.championexpo.com, went live on September 2, 2008. Champion will also begin the process of changing the logo on products, facilities, vehicles and marketing materials in a transition that is expected to take about 6 months.