Golfsmith Names Sue E. Gove Executive Vice President | Chief Operating Officer

September 30, 2008

AUSTIN, Texas—(BUSINESS WIRE)—Golfsmith International Holdings, Inc. (NASDAQ: GOLF) today announced the appointment of Sue E. Gove as Executive Vice President | Chief Operating Officer. Ms. Gove will initially oversee finance, supply chain and distribution, human resources, information technology and loss prevention.

“We are delighted to add Sue Gove’s outstanding track record of success and deep retail experience to our executive team,” said Martin Hanaka, chief executive officer of Golfsmith. “We are also extremely confident that her management and multi-channel consulting experience will allow Golfsmith to become a more agile, effective and efficient organization. With Sue’s breadth of financial and operating expertise, it will also allow a number of our senior team members to focus more directly on customer facing activities and driving shareholder value.”

Sue E. Gove has been an independent consultant since April 2006, serving clients in specialty retail and private equity. She has been a member of the Board of Directors of AutoZone, Inc. since 2005 and also serves on its audit committee and nominating and governance committee. She was Executive Vice President and Chief Operating Officer of Zale Corporation from 2002 to March 2006 and a director of Zale Corporation from 2004 to 2006. She was Executive Vice President, Chief Financial Officer of Zale Corporation from 1998 to 2002 and remained in the position of Chief Financial Officer until 2003.

Ms. Gove holds a BBA degree in Accounting from the University of Texas at Austin. She also serves on the McCombs School of Business Advisory Council.