Scottrade Announces Sponsorship of 2009 Sony Ericsson Open
March 23, 2009
ST. LOUIS—(BUSINESS WIRE)—Scottrade announces it is the Official Online Broker of the 2009 Sony Ericsson Open, to be held March 25 through April 5 at Tennis Center at Crandon Park in Miami, Fla. The Sony Ericsson Open is the fifth-largest tennis tournament in the world and the largest tennis event outside of the Grand Slams.
“The Sony Ericsson Open hosts some of the world’s most renowned tennis players, showcasing a high level of speed, consistency and precision that parallels what Scottrade strives to bring our customers trading online every day,” said Chris X. Moloney, chief marketing officer and executive director of business intelligence at Scottrade. “Now, more than ever, self-directed investors are looking for affordable solutions to help them manage their investments. This sponsorship is a great opportunity for Scottrade to reach investors while sponsoring one of the country’s premier sporting events.”
As part of its sponsorship, Scottrade will be featured prominently throughout the 2009 Sony Ericsson Open. Tennis fans will see the online brokerage’s signage in the stadium, on the grandstand sidewalls and on the scoreboard. In addition, Scottrade advertising will appear online and on CBS during the men’s and women’s finals on April 4 and 5.
“We are extremely happy to welcome Scottrade to the Sony Ericsson Open family,” said Adam Barrett, Sony Ericsson Open Tournament Director. “The Sony Ericsson Open is committed to offering the best in customer service and Scottrade’s commitment to excellence makes this a perfect partnership. Scottrade’s sponsorship helps increase the stature of this already world class event.”
This is the first time Scottrade will be participating as a sponsor of the Sony Ericsson Open. For more information about Scottrade, visit www.scottrade.com.