PTR Joins Forces with TennisLMS

June 8, 2009

*Hilton Head Island, SC – – *Professional Tennis Registry (PTR) and TennisLMS Corporation, a revolutionary new company with a platform for tracking players’ development and performances, have signed a two year agreement. PTR members will receive exclusive discounted pricing for all components of TennisLMS web application: Video Analysis, Match Analysis, Fitness Analysis, Mental Game Development and High Performance Academy Editions, recognizing TennisLMS as the Player Development Platform of PTR.

The TennisLMS (Learning Management System) platform provides a range of unique features for club owners, directors, coaches and physical trainers that encourages participation, retention, long term player development and helps up-sell tennis memberships and lessons.

TennisLMS is easy to use and doesn’t require any software to be installed – PTR coaches will access all features and player development plans over the Internet. For example, TennisLMS Video Analysis is accessible from home, the club or when traveling. Coaches can send Video Analysis with feedback via email to any student or parent, comparing student biomechanics with the best of PTR library of videos. Video Analysis can be used as a service, so each student receives personalized feedback and videos of their strokes.

“In this economic downturn, PTR is trying to help our coaches and clubs to become more profitable and TennisLMS has the platform and the vision at an affordable price. It will maximize sharing of the knowledge of PTR coaches and extended value added services they offer to their clients. With TennisLMS’ tracking of all components from one place, PTR will also separate our coaches from the competition,” said Dan Santorum, PTR CEO.

“TennisLMS is also introducing a business model for the tennis coaches and clubs (authorized resale of TennisLMS subscription with profits shared with coaches and clubs). PTR is recognized globally and TennisLMS has already established a strong presence in the USA and Europe, which makes a perfect partnership between PTR and TennisLMS. TennisLMS provides unprecedented Return on Investment (ROI) for coaches and clubs – in some cases over 14 times,” states Sasha Frljanic, TennisLMS Founder and Chief Executive Officer.

“Most of industry is talking about modern tennis, but it starts with modern tennis coaches,” states Kelly Jones, TennisLMS President and former #1 in ATP Doubles. “TennisLMS has carefully chosen partners (Tennis Europe Junior Tour, Croatian Tennis Association, Stanford University, University of Virginia, Prince Plugged In Academies, Etcheberry Certified Coaches, Little Mo Tournaments and Saddlebrook Academy) with whom we want to help build the next generation of modern tennis coaches. PTR has a long history of innovations, professionalism and setting the new standards in teaching excellence, therefore equipping each PTR coach with modern tools, we believe will further elevate this generation of coaches,” added Jones.

PTR is the largest global organization of tennis teaching professionals with more than 13,500 members in 122 countries. It has the greatest percentage of multicultural and women members of any such organization. PTR is dedicated to educating, certifying and servicing tennis teachers and coaches around the world in order to grow the game.

For more information on TennisLMS capabilities and discounts, visit or