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Sportaccord Conference Targets Global Themes

December 15, 2009

*LAUSANNE, Switzerland – *The growing worldwide importance and impact of sport will be the focus of the 2010 SportAccord Convention’s conference sessions. In keeping with the event’s first-time location in the Middle East, the conference themes of the SportAccord Convention in Dubai from April 25-30 are the changing geography of international sport and sport’s key role in the big issues on the global agenda. A powerhouse line-up of distinguished speakers will participate including Eduardo Paes, Mayor of Rio de Janeiro, host city of the 2016 Olympic Games; HRH Princess Haya Bint Al Hussein, President of the International Equestrian Federation; FIFA President Sepp Blatter and Sheikh Amhad Al-Fahad Al-Sabah, President, of the Olympic Council of Asia

The setting of the eighth annual SportAccord Convention will be the spectacular Atlantis The Palm Resort, the focal point of the man-made Palm Jumeirah Island.

The sessions will feature a balance of sports business and broader perspectives on topics such as Sport in the Middle East, The Role of Sport as an Agent of Social Change, Sport`s Role as a Leader in Sustainable Development and Making Sponsorship Work Through Thick and Thin. There will also be a timely top-level session on the hot political subject of The Autonomy of Sport.

Other confirmed speakers include Bernard Lapasset, Chairman of the International Rugby Board; Romy Gai, CEO of the UAE Football League and Jacqueline Rast, President of Major Programmes & CEO, CH2M Hill. To learn more about the conference and other confirmed speakers, visit www.sportaccordconvention.com

Every year SportAccord Week features a dynamic exhibition, numerous networking receptions and top-level conference sessions, including the City Forum, as well as the annual general meetings of the Sports Governing Bodies. The Convention attracts over 1,500 leading representatives of international sport.

About the SportAccord Convention

The SportAccord Convention annually brings representatives from the 100 internationalsports federations affiliated to SportAccord/GAISF, ASOIF (Association of Summer Olympic International Federations) and AIOWF (Association of the International Olympic Winter Sports Federations), as well as the International Olympic Committee Executive Board, together with sponsors, bidding and host cities, architects, sports lawyers, broadcasters, games organising committees, rights holders and other specialists to discuss the key issues facing the sports industry.

Owned by SportAccord/GAISF, ASOIF and AIOWF, the SportAccord Convention encompasses the annual Congress and General Assembly of each association, while offering the sports community a powerful opportunity to come together in an exclusive and authoritative networking environment to build relationships, exchange knowledge and develop ideas.