Tennis.com Re-launches
January 27, 2010
New York, NY — TENNIS.com has unveiled a new look with a redesign that boasts more white space and is cleaner and easier to navigate, while still highlighting new features, weekly podcasts, and eye-catching photography. The new look of the website follows last year’s forward-looking redesign of TENNIS Magazine, recently honored by Folio Magazine with two prestigious Ozzie Awards, for excellence in magazine design.
“The redesign of TENINS.com represents a return to tennis whites, so to speak, with a cleaner look and intuitive navigation,” says James Martin, editor-in-chief of TENNIS.com. “As the sport’s main online portal, the new-and-improved TENNIS.com showcases our breadth and depth of exclusive content, from new features like our weekly podcasts to breaking news, analysis and comprehensive instruction, fitness and equipment coverage. Just as importantly, our new design will serve as the ideal platform to further expand TENNIS.com’s footprint in the digital space and to help us remain the leading source for all things tennis.”
From a visual perspective, the use of more white space allows TENNIS.com to better showcase its comprehensive editorial content and advertising partners. As for content, the site has introduced a new daily gossip column, The Daily Spin, and expanded its photo galleries to highlight the fashion and passion of the pro sport. Users can take advantage of the site’s exclusive new Racquet and Shoe Finder feature to search for equipment based on criteria such as brand, price, weight and length. In addition, the site will continue to present live scores, TV listings, rankings, and web extras offering in-depth coverage on instruction and fitness specific to tennis players.