Babolat Introduces 2010 Footwear Lines
February 19, 2010
Boulder, Colorado — Babolat, leading manufacturer of tennis racquets, announces the release of new and updated Propulse and Team range high-performance tennis shoes for the 2010 season.
Babolat’s specialized tennis footwear consists of the most dynamic and durable tennis shoes on the market. Each shoe features cutting-edge technology that was developed to address the unique demands of the sport, improve footwork and reaction time, increase durability and provide optimal cushioning and comfort.
The Propulse range is Babolat’s highest performing line of shoes. The new Propulse 2 Titanium, the most popular in the range, has all the same innovative technological features as its predecessor, but has received a new modern update for 2010. Roddick debuted the new Propulse 2 Titanium last month at the Australian Open.
Babolat’s pioneering footwear technology ensures the shoe’s high performance. Foot Belt technology provides precise and adjustable foot support; Exact Pro system gives an extra strong spring and Michelin technology in the sole provides incredible grip and durability.
“Footwork is essential for winning,” commented Roddick. “In tennis, there are a lot of lateral moves, it’s very important in the game…and the Propulse is made for that. I have been particularly impressed with the traction and quick acceleration I get with the Propulse.”
The Propulse 2 Titanium is ideal for players who move with speed and aggression on the court; also available in junior sizes. The Propulse 2 White is a more classic all-white look, but features the same technology as the Propulse 2 Titanium.
The Propulse Lady 2 Parma is an innovative all-surface competitive women’s shoe with new touches of purple for 2010. This shoe has all the Propulse 2 technologies with materials and fit that are specifically designed for the female foot. The Lady Parma offers a real sensation of forefoot recovery in play and superior comfort on the court for everyday use. Tennis pro Nadia Petrova (#19 WTA) has had great success while wearing the Propulse Lady 2 Parma.
Propulse Range Key Features:
Propulse 2 Titanium
Babolat’s highest performance shoe worn by tennis pro Andy Roddick.
Suggested price: $109.00
Also available in Jr. sizes; suggested price: $59.95
Propulse 2 White
A more classic look for the shoe endorsed by Andy Roddick.
Suggested price: $109.00
Propulse Lady Parma
All the Propulse 2 technologies with materials and fit specifically designed for the female foot.
Suggested price: $104.00
New for Babolat’s Team range this year is the Team All Court Style Reverse. The Reverse is an offbeat look for the Team All Court 4 because the left and right shoes are asymmetrical. Like the Propulse Range, the Team All Court Style Reverse features Babolat’s exclusive technology specific to the movements in tennis. Michelin soles in the shoe are designed to give players the highest performance over a long period of time with increased traction and durability. The Reverse also includes OrthoLite insoles with memory-shape foam that offer long-lasting comfort during play and Exact Pro technology that provides outstanding spring. The Team All Court Style Reverse also comes in junior sizes.
Team Range Key Features:
BABOLAT TEAM RANGE
Team All Court Style Reverse
An offbeat look for the Team Range’s flagship model.
Suggested price: $89.00
Also available in Jr. sizes; suggested price: $49.95
Other Team Range models include Team Clay 4, Team All Court 4, Team All Court 4 White, Team Lady 3 and Team Junior 4.
“Babolat is a tennis brand. We focus on tennis and watch our players to see how they move and what technology and products would suit their game best,” says Thomas Otton, Babolat product group marketing manager. “Innovation is at the core of our brand and we are excited about our footwear line that offers players the best shoe for their game.”
All 2010 Propulse and Team Range models are available now in tennis specialty stores.
Founded in Lyon, France, in 1875, Babolat is the first company to have specialized in racquet sports and the world leader in the production of natural gut strings. Easily recognized by its trademark “double-line” (two stripes on the racquet frame and black on the stringing bed), Babolat is still family-owned. Today, with U.S. operations in Boulder, Colorado, the company also manufactures synthetic strings, shoes, accessories and a best-selling line of racquets. Babolat equips 20% of the top 100 players in the ATP and WTA including Rafael Nadal (SPAIN, #3 ATP), Andy Roddick (USA, #7 ATP), Jo-Wilfried Tsonga (FRANCE, #9 ATP), Dinara Safina (RUSSIA, #2 WTA), Caroline Wozniacki (DENMARK, #3 WTA) and Kim Clijsters (BELGIUM, #17 WTA). To find out where Babolat products are sold, log on to babolat.com or call (877) 316-9435. Follow us on Facebook or Twitter.