Golfsmith to Open New Stores in WI and CA

February 16, 2010

AUSTIN, Texas — Golfsmith International Holdings, Inc. (Nasdaq: GOLF) today announced two additional new store locations for 2010 which completes the company’s new store leasing objectives for 2010. Adding to the previously announced new stores in Naples, Florida and Overland Park, Kansas, Golfsmith has executed leases for Milwaukee, Wisconsin and Brea, California (in the greater Los Angeles area).

“We are very excited about these two new locations that will both open this spring”

“We are very excited about these two new locations that will both open this spring,” said Marty Hanaka, president and CEO of Golfsmith. “We are very proud to bring our golf retail concept to Milwaukee where we believe golfers deserve an inspiring golf retail experience, and our Brea store location helps us continue to fill out the Los Angeles market. This is just another step in continuing to execute our strategy and continue to grow our market share.”

Golfsmith’s Milwaukee store, in the Brookfield area, will be the company’s first location in the state of Wisconsin. The store, located on Bluemound Road across from the Brookfield Square Shopping Center next to the former Circuit City store and the Storms Golf driving range, will be roughly 25,000 square feet and will include an indoor driving range, custom fitting studios and much more. The store is planned to open by June 2010.

The Brea, California store is located next to the new Target in the Brea Marketplace next to the Brea Mall, and will be just over 20,000 square feet. As with Milwaukee, this store will have an indoor driving range and custom fitting area, and is planned to open by May 2010.