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Simply Smart Milk Serves Up VIP Tennis Weekend

April 5, 2010

LYNNFIELD, Mass. — Hood® Simply Smart® Milk today unveiled the Simply Smart VIP Tennis Weekend Contest (BeSimplySmart.com). Fans can enter online now for the chance to win a trip for two to the Chris Evert Pro-Celebrity Tennis Classic in Boca Raton, Florida, November 5-7, 2010. The winner will receive an all-inclusive vacation package at the Boca Raton Resort & Club. The package includes the opportunity to play a few sets of tennis in a one-on-one setting with 18-time Grand Slam Winner Chris Evert and VIP tickets to the Pro-Celebrity Tennis Classic, including a cocktail party and gala to mix and mingle with celebrity and professional players. Previous attendees included Gavin Rossdale, Matt Lauer and Stone Phillips.

“BeSimplySmart.com offers Chris’s tips and strategies for staying fit and eating right along with video tennis tips and insights on the game of tennis past and present.”

The Simply Smart VIP Tennis Weekend Contest is part of a larger partnership between Simply Smart Milk and Chris Evert to provide women with healthy lifestyle tips and best practices for achieving balance in their busy lives.

“Like so many women, Chris Evert juggles many responsibilities yet still does her best to make smart choices for herself and her family to maintain a balanced lifestyle,” said Chris Ross, Vice President of Marketing at HP Hood LLC. “BeSimplySmart.com offers Chris’s tips and strategies for staying fit and eating right along with video tennis tips and insights on the game of tennis past and present.”

The contest begins April 1 and ends September 30, 2010. The grand prize winner will be randomly selected in a drawing to be held on October 5 and will be notified by certified mail within 30 days of the drawing.

Visit BeSimplySmart.com for more information and to enter the contest.

About Hood

Hood was founded in 1846 in Charlestown, Massachusetts, by Harvey Perley Hood, and today is one of the largest branded dairy operators in the United States. Hood’s portfolio of national and super-regional brands and franchise products includes Kemps, Crowley Foods, Heluva Good!, Simply Smart Milk, LACTAID and others. For more information, visit Hood.com.