USTA names Lewis H. Sherr
April 12, 2010
WHITE PLAINS, N.Y. — The USTA announced today that Lewis H. Sherr has been named Managing Director, Corporate Partnerships. In his new role, Sherr will be responsible for new corporate sales and partnership development for the USTA, the US Open, the Olympus US Open Series, community based programs and all USTA properties, and will report to Chief Business and Marketing Officer Harlan Stone. He will start his position on April 5.
“Lew brings a wealth of experience to the USTA stemming from sports sponsorship, corporate partnerships and business development,” said Harlan Stone, USTA Chief Business and Marketing Officer. “He will be a strong addition to the USTA and will be an integral part in continuing the USTA’s record growth of corporate involvement in the US Open, Olympus US Open Series and our entire sport.”
Sherr brings a strong mix of sports and business sponsorship, agency and entrepreneurial experience to this position. He comes most recently from Madison Square Garden LP in New York, where he served as the Senior Vice President, Marketing Partnerships for both MSG and MSG Entertainment. Sherr secured the largest sponsorship agreement in MSG Entertainment history with the creation and sale of the MSG Concert Series naming rights platform to ABSOLUT. He also oversaw partnerships with brand leaders such as American Express, Coca-Cola, Hilton, Delta, JetBlue and T-Mobile.
Prior to MSG, Sherr served as the Vice President, Client Partnerships at Time Warner Global Marketing, and as Regional Vice President at Clear Channel Advantage, both in New York, where he elevated strategic marketing and sales dialogue with top advertisers and agencies and strengthened and expanded client relationships. Sherr started his career at Wilson Sporting Goods Company in Chicago where he became the Managing Director of the Golf Division in Toyko and also led all business and marketing activity for Wilson’s golf clubs and golf balls.
Sherr, 44, is a graduate of Duke University, where he received both his Bachelor of Arts and MBA. Sherr and his family currently reside in Princeton, N.J.