Federer in new Wilson BLX Commercial

June 16, 2010

Some of you have already seen it in last 48 hours, but with Wimbledon about to start, Roger Federer was very excited to reveal his new commercial with Wilson. The commercial is already live on our Facebook page and within 2 hours received more than 10,000 positive responses.

This campaign features a brand new approach which is meant to relate and identify with a couch symbolizing the psychology of the game and the concept of more ”feel“. Through the remainder of the year and 2011, you will see more spots from our players utilizing this “soon to be famous” couch.

Wilson BLX, Feel More Commercial is available on: