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Cincinnati Bell Powers W&SFG

August 10, 2010

CINCINNATI — Cincinnati Bell (NYSE: CBB) has been chosen as the Official Technology Sponsor of the Western & Southern Financial Group Masters & Women’s Open. As the exclusive provider of fiber-optic video and broadband services for the tournament, Cincinnati Bell will help power these two premier tennis events, combined under one umbrella at the Lindner Family Tennis Center in Mason, Ohio, August 7 through August 22.

“We couldn’t do this without Cincinnati Bell”

“The Western & Southern Open needed a trusted provider for high-speed internet, voice, and closed-circuit TV services,” said Jim Ruehlmann, Cincinnati Bell VP for business marketing, “and they chose Cincinnati Bell to get the job done. Our Fioptics networks are engineered to serve the needs of large-bandwidth customers who demand high speed and reliability.” The closed-circuit coverage is broadcast throughout the entire tournament site, including hospitality tents and suites, food courts, player locker room and lounge, player dining, and all ATP World Tour and Sony Ericsson WTA Tour offices.

“We couldn’t do this without Cincinnati Bell,” said Bruce Flory, tournament director. “They combine unmatched customer service from a company we trust with technological leadership in fiber-optic capabilities. They were clearly the best choice to deliver this top-line tennis event to a world stage.”

The Western & Southern Financial Group Masters is one of the largest, oldest and most prestigious events in the world of tennis. It is one of nine elite ATP World Tour Masters 1000 events, the strongest and most important tournaments on the ATP World Tour, where all the top players are automatically entered.

The Western & Southern Financial Group Women’s Open is a premier event on the international Sony Ericsson WTA tour. Seven of the world’s top 10 players have entered to compete for this prestigious title.

More details about the Western & Southern Financial Group Masters & Women’s Open can be found on their website, www.cincytennis.com, or on Cincinnati Bell’s Facebook page: www.facebook.com/cincinnatibell. More information regarding Cincinnati Bell Fioptics can be found at cincinnatibell.com/fioptics.

About Cincinnati Bell Inc.

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides integrated communications solutions—including local, long distance, data, Internet, wireless, and entertainment services—that help keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, businesses ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center and managed services. For more information, visit www.cincinnatibell.com.