MODO Launches US Open Tennis Sunglasses

August 3, 2010

New York — Modo Eyewear and the United States Tennis Association (USTA) introduce officially licensed US Open Sunglasses for the tournament which takes place August 30th – September 12th, 2010.

The style is a unisex shape and comes in classic “US Open blue”. The frame offers the highest level of technology in lenses, High Chromatic Definition, providing natural color contrast that not only improves reaction time but increases visibility of the tennis ball. The lenses also feature anti-reflective coating which reduces reflections and improves visual comfort during bright sun conditions. The US Open flaming ball logo is placed on each temple and the US Open logo is featured on each temple tip.

The sunglasses are ideal for on and off the tennis court and will be supplied to US Open line judges and chair umpires at the 2010 event.

Each frame comes in a black case and cardboard box including a cleaning cloth with tennis court design. Suggested retail price is $89. Available at and

Special Packaging at; Starting August 16th, 2010 will be offering the sunglasses packaged in a tennis ball can along with an official ball used at the 2009 US Open (while supplies last).

About Modo Eyewear

Conceived as ‘Eyewear for the Individual’, Modo offers products of definitive design and uncompromising craftsmanship to its discerning, confident clientele. We believe the future of luxury is the discovery of brands and styles beyond the obvious.

About USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with 740,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. USTA Serves, the National Charitable Foundation of the USTA, provides financial support for disadvantaged youth and people with disabilities through tennis and education programs. For more information on the USTA, log on to