Westin to Be Hotel Sponsor for the US Open

August 6, 2010

WHITE PLAINS, N.Y. — Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that Westin Hotels is the official hotel sponsor for the 2010 US Open Tennis Championships, which kicks off on August 30th at the USTA Billie Jean King National Tennis Center in Flushing, NY. Westin is the only hotel brand to sponsor the US Open and US Open Live, where fans can watch live streaming of matches in progress on During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport.

“Westin is committed to promoting wellness and an active lifestyle, and through our relationship with the US Open we are able to do so in a meaningful way that will resonate with Westin loyalists, while introducing even more travelers to our brand”

“Westin is committed to promoting wellness and an active lifestyle, and through our relationship with the US Open we are able to do so in a meaningful way that will resonate with Westin loyalists, while introducing even more travelers to our brand,” said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. “We are also proud to support direct access to this premier tennis event via live streaming, which will enable a global audience to enjoy front-row seats while on the road through their computers and mobile devices.”

Starwood’s award winning hotel loyalty program, Starwood Preferred Guest, gives members even more access to the US Open, offering a variety of US Open exclusives. Members who register at, will automatically be entered to win a pair of tickets to see the Men’s singles Semifinals in the SPG luxury suite for every 2 nights they stay at properties in the SPG program between August 1 and August 22.

SPG members can also bid Starpoints® for a chance to participate in a tennis clinic with pro James Blake during Finals Weekend, a visit to the broadcast booth during a US Open match, and behind-the-scenes tours of Arthur Ashe Stadium – all including a pair of tickets to the SPG suite. Members can log onto to find out more about these exciting auction opportunities, plus a whole lot more.

Building on the popularity of the “On Serve with SPG” program, which sold out in hours, today SPG announces a new opportunity for members to attend the US Open. Members are invited to redeem 15,000 Starpoints for a pair of tickets including access to the SPG VIP hospitality reception on August 31.

“We are delighted to offer our members so many extraordinary ways to enjoy the US Open through SPG Moments,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnerships, Starwood Hotels & Resorts Worldwide, Inc. “As the industry’s most innovative loyalty program, SPG strives to help members connect with their passions in the company of friends and family. Our partnership with the US Open offers many meaningful opportunities to do so.”

About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as,,, and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit or call (877) – STARWOOD.

About Westin Hotels & Resorts

Westin Hotels & Resorts makes the healthiest choices irresistibly appealing, so guests leave feeling better than when they arrived. With over 170 hotels and resorts in over 36 countries and territories, Westin is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit