Tennis Channel to Air Relief Fund Raiser
January 13, 2011
LOS ANGELES — Tennis Channel will pre-empt its regularly scheduled programming on Saturday January 15, at 10:00 pm ET/7:00 pm PT, to air Rally for Relief — a special exhibition being held in Melbourne to raise money for victims of Australia’s flood disaster.
Such stars as Rafael Nadal, Roger Federer, Kim Clijsters, Sam Stosur, Lleyton Hewitt, Novak Djokovic and Pat Rafter headline a glittering list of tennis’ elite who will take the court at Rod Laver Arena.
Tennis Channel plans to provide viewers with a phone number and website to support the cause.
Tennis Channel (tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP World Tour Masters 1000 events, top-tier WTA competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, AT&T U-verse, DIRECTV and DISH Network.