Prince T22: Best Selling Shoe in U.S. Tennis Shops
February 18, 2011
Bordentown, NJ — According to the most recent year-end 2010 data distributed by the Tennis Industry Association and Sports Marketing (TIA/SMS), the Prince T22 footwear has been named the best-selling footwear model in both units and dollars for the entire 2010 year in US tennis specialty.* The feat is considerable given the competitive footwear landscape. It is also a testament to the product’s true performance qualities and the Company’s commitment to delivering elite quality footwear weaponry via unparalleled scientific research, development and technical expertise.
“The T22 legend continues to grow and the feedback from players and our retailers is very encouraging,” said Jerome Jackson, Global Product Manager for Footwear at Prince. “This is a very competitive footwear environment, but we understand tennis players better than anyone. The T22 accommodates and benefits so many playing styles and foot types delivering great fit and performance which players will feel right out of the box.”
“As we continue to focus on taking our footwear designs and developments to the next level, we are confident that those who are most serious about their game will discover the Prince difference and come along for the ride,” said Steve Davis, Vice President of Global Product Development at Prince. “Working closely with elite international junior players, tapping into a global network of play testers and the fact that we have a dedicated R&D team and facility in Venice, Italy, allows us to continue to equip players with the best product.”
The T22 is built to withstand the demands that players expect from competitive footwear, delivering durability and stability in a comfortable, ventilated model. Identifiable by the iconic “forefoot straps” which stabilize the foot and prevent “tennis toe”, a common tennis injury occurring when toes jam the end of the shoe, the T22 displaced what was a popular, long-standing model to take over the top spot.
The T22, was recently complemented by a new segmentation in the Prince footwear line, “Lightspeed.” Lightspeed Series product is built specifically for players looking for the lowest, lightest and fastest shoes on court and is headlined by the Rebel LS for men and the Poise LS for women. Both Lightspeed models are being worn by elite international juniors and ATP/WTA touring pros today. Prince footwear models can be found at fine retailers around the world and the complete line can be viewed at www.princetennis.com.
About Prince Sports, Inc.
Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a 40-year history of innovation which includes the invention of the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “synthetic gut” string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Beast XP) footwear (Lightspeed) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit princesports.com
*Based on most recent Q4/Year-End 2010 TIA/Sports Marketing Survey data for year-to-date dollar sales at US specialty retail.