Maui Jim adds U.S. No. 1 Mardy Fish

June 13, 2011

Peoria, IL — Maui Jim®, Inc., today announced that the top ranked U.S. ATP tennis pro and Olympic silver medalist, Mardy Fish, will join the company’s roster of tennis ambassadors who include the No. 1 French ATP player, GaëlMonfils; and international tennis Coach, Roger Rasheed. Fish is currently ranked No. 9 in the world.

Fish is known for his exemplary hard court play that challenges his opponents with a powerful first serve, a reliable two handed-backhand and great on-court movement. Throughout his career, Fish has won five ATP tour events and has reached the finals of three Masters Series events: Cincinnati in 2003 and 2010, and Indian Wells in 2008. He also reached the quarterfinals of the 2007 Australian Open and the 2008 US Open.

“I’m amazed that in my 11th year as a professional tennis player I’m having such fabulous results, including helping the United States win the Davis Cup World Group Play-off against Colombia,” Fish said. “I’m so glad to join the Maui Jim team because the company has its priorities straight. They make a great product, but they’re also helping so many nonprofit organizations around the world. That’s pretty cool.”

A few years ago, Fish created The Mardy Fish Foundation to provide after-school programs at thirteen schools in the Indian River County School District in Florida, as well as at the Boys & Girls Club of Vero Beach and the Youth Guidance Foundation. Fish’s Foundation also developed Kids on Courts, a “learn by immersion”, age- and skill-based tennis development program for junior tennis players.

Off the court, Fish will sport Maui Jim’s Stingray, Ho’ Okipa and Big Beach sunglasses. The company’s proprietary PolarizedPlus®2 technology reduces 99.9 percent of harmful glare from above, below and behind each lens, improving ball sight. The UV ray reduction is unparalleled because Maui Jim uses up to 9 layers of protection built into each lens to cut 100 percent of UVA and UVB rays. Anti-reflective treatments eliminate eye fatigue for long training sessions and matches on the court.

“Mardy is not only a great tennis player, but also a terrific person who lives the Aloha Spirit that Maui Jim is all about,” said Linda Glassel, vice president of marketing for Maui Jim. “All our Ambassadors are winners in their respective sports, but more importantly they give back to their communities in meaningful ways. This is why ‘The Fishheads’ are such passionate fans and follow him from tournament to tournament. We’re looking forward to having Mardy on our team.”

About Maui Jim, Inc.®

Maui Jim, Inc.® isthe fastest growing premium polarized sunglass maker in the world. The company’s reputation is based on the development of advanced technologies for double and single gradient lenses that reduce 100 percent of harmful UVA and UVB rays and cut glare from above, below and behind each lens by 99.9 percent. Maui Jim uses up to 9 layers of protection built into each lens, including the company’s proprietary polarized film, PolarizedPlus®2, that produces true, vivid colors. Visit or find us on Facebook or Twitter at @OfficialMauiJim.