‘State of the Tennis Industry’ Slated for August
July 19, 2011
The Tennis Industry Association plans to release a newly developed and revamped report in August designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.
The new “State of the Industry” report will synthesize data from the past year that the TIA has collected through various surveys and research studies into an easy-to-read format that expands on one of the TIA’s trademark annual publications, “The Tennis Marketplace.”
“The ‘State of the Industry’ report will take a top-level view of a variety of trends and segments in the industry and weave it into a comprehensive ‘story’ that will show how interconnected this industry is,” de Boer says.
About the TIA
The Tennis Industry Association, the not‐for‐profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of tennis by working closely with the U.S. Tennis Association and industry partners to develop and implement initiatives to increase tennis participation and improve the health of industry businesses. Core TIA activities include TIA/USTA Annual Participation Study, Consumer and Trade Research, GrowingTennis System™ including Tennis Welcome Centers, Cardio Tennis, 50‐50 Co‐op Program, 10 and Under Tennis, Careers in Tennis and TennisConnect.com. Visit TennisIndustry.org or call 866‐686‐3036.