Wilson & PBI establish new partnership
August 25, 2011
CHICAGO — Wilson, the #1 brand in Tennis, is excited to enter into a newly established partnership with Peter Burwash International (PBI) as their Official Tennis Equipment brand.
Under the new partnership, Wilson and PBI have developed a more comprehensive approach to driving their shared business growth goals as well as activating their shared brand objectives with consumers at PBI resort locations and facilities worldwide. PBI has recently initiated more aggressive growth objectives to expand their current 56 tennis resort and club locations as well as additional marketing efforts to reach consumers that are in-line with Wilson’s leadership position in tennis and growth expectations worldwide.
As the Official Tennis Equipment brand of PBI, PBI tennis professionals and retail facilities will be exclusively supporting Wilson Tennis Racquets, Accessories and Tennis Balls from a product standpoint. Wilson and PBI will also expand combined marketing efforts both on site at PBI facilities and in new external marketing efforts that PBI will be engaged in.
Peter Burwash, founder and president of PBI, said “We are thrilled to be working again with Wilson, with whom we have had a long and successful history in the past. With our new growth objectives and added investments in marketing, Wilson is the clear leadership brand that we want to be partnered with as we go forward.” Burwash added “there are many great companies in the tennis industry, but when we look at the key elements of a strong partnership combined with the future plans that we are now aware of at Wilson, its clear they will continue to re-define leadership in the years ahead.”
“We are proud to be a partner of PBI again based on our shared future vision and growth objectives. We look forward to building an ongoing strong partnership with the entire PBI team worldwide”, said Jon Muir, General Manager of Wilson Racquet Sports. “It is an exciting time for PBI and for Wilson as we look to the years ahead.”
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