Sue Hunt Named USTA CMO
November 28, 2011
White Plains, N.Y. — Sue Hunt has been named the USTA’s Chief Marketing Officer, it was announced today by Gordon Smith, USTA Executive Director and Chief Operating Officer. Hunt will report to Kurt Kamperman, the Association’s Chief Executive, Community Tennis.
Hunt joined the USTA in 2006 as Senior Director, Marketing, and was promoted to Managing Director, Marketing in 2009. In addition to overseeing all marketing, advertising and promotional activities for the USTA, she also now oversees the USTA Membership Department. USTA membership is currently at an all-time high.
In her six years with the USTA, Hunt has worked across all channels to grow and market the association’s endeavors both in the professional and community realms, including the development and execution of the “It Must Be Love” advertising campaign for the US Open and the Olympus US Open Series. Most recently, she orchestrated and oversaw the development of a marketing and advertising campaign for the USTA’s historic 10 and Under Tennis initiative with a series of television and internet marketing pieces advocating changes in the game to get more kids involved in tennis at a younger age.
Prior to joining the USTA, Hunt held marketing and sales positions at various posts throughout the tri-state area, working for Proctor & Gamble, Unilever and Kraft before taking the position of Director, Integrated Communications, with L’Oreal USA in 2000. At L’Oreal she managed the development of consumer promotions and media plans for L’Oreal Paris and developed and managed marketing initiatives for the WNBA and Family Circle Tennis, among others.
In 2004, Hunt moved to Colangelo Synergy Marketing, where she served as Group Vice President, managing the Kraft and Unilever brands for the agency before joining the USTA in November 2006.
In addition to her duties with the USTA, Hunt serves on the board of directors for Bridgeport Tennis and Education, a Community Tennis Association formed to bring tennis programming and opportunities to the residents of the city, and was voted to the board of the Ad Council in October 2011.formed in order to bring tennis programs and exciting tennis opportunities for the residents of Bridgeport, CT formed in order to bring tennis programs and exciting tennis opportunities for the residents of Bridgeport, CT
Hunt graduated from the University of Connecticut in 1986 with a bachelor’s degree in economics. Her husband, Scott Slobin, is a teaching pro at a club in Fairfield, Conn., where the couple lives with their three children.