Babolat launches new Pure Drive
January 11, 2012
Boulder, Colorado — Launched in 1994, the Pure Drive is Babolat’s emblematic racquet. The success story continues in 2012 with the arrival of the latest edition of the mythical racquet.
As powerful and maneuverable as ever, the “generation 7” Pure Drive has been strengthened with an exclusive technology: Cortex Active Technology, providing more power and control in each shot. With this launch comes a striking new look for the line. Li Na, Andy Roddick, Kim Clijsters and numerous ATP//WTA players have already been pulled by the “dark side” of this new Pure Drive.
A Bold and Innovative Design
The design of this new Pure Drive line will not disappoint those who love the Babolat brand. Brilliantly bold and innovative, the “light design” showcases the high-tech prowess of this racquet. The jet-black frame, synonymous with elegance, symbolizes the strength and performance of the Pure Drive 2012. In revisiting the design of this mythical model, Babolat integrated touches of blue, the emblematic color of the Pure Drive.
Key Technologies For All Those Who Love tennis
Over the years, the Pure Drive has been improved with exclusive Babolat innovations and remains to this day a lethal weapon—synonymous with absolute power. The 2012 Pure Drive range integrates the new Cortex Active Technology to ensure a seamless transmission of essential information directly to the player’s hand for controlled power with each shot.
Pure Drive: Weapon of Champions
Launched in 1994, the Pure Drive quickly penetrated the world of tennis becoming the weapon of an entire generation of champions. Three former #1 ranked payers have won with the Pure Drive: Carlos Moya, Andy Roddick and Kim Clijsters. Clay courts, fast courts…this racquet has won on all Grand Slam surfaces.
In 2011, the Pure Drive allowed Li Na to become the first Chinese player in history to win a Grand Slam tournament: The French Open.
With five different models, the Pure Drive meets the needs of champions as well as club players: to each his own “weapon.”
The Pure Drive Range
Available starting mid-January 2012
Pure Drive Roddick
Pure Drive Lite
Pure Drive 107
Pure Drive Roddick Junior
Founded in Lyon, France, in 1875, Babolat is the first company to have specialized in racquet sports and the world leader in the production of natural gut strings. Easily recognized by its trademark “double-line” (two stripes on the racquet frame and black on the stringing bed), Babolat is still family-owned. Today, with U.S. operations in Boulder, Colorado, the company also manufactures synthetic strings, shoes, accessories and a best-selling line of racquets. Babolat equips 20% of the top 100 players in the ATP and WTA including Rafael Nadal, Andy Roddick, Jo-Wilfried Tsonga, Kim Clijsters, Francesca Schiavone, Na Li and Samantha Stosur. To find out where Babolat products are sold, log on to babolat.com or call (877) 316-9435. Follow us on Facebook or Twitter.