Wilson powers up with ‘Juice’ and ‘Steam’

January 25, 2012

CHICAGO — Wilson Sporting Goods ( has unveiled its new generation of racket technology for 2012 with two standout rackets, the Juice™ and the Steam™. Featured in the Juice, Amplifeel™, Wilson’s proprietary handle system, is designed to increase power and spin and equips hard-hitting players with the technology to win consistently. Victoria Azarenka, Petra Kvitova and Kei Nishikori have all secured big wins this week at the Australian Open with their new Juice and Steam rackets.

“This is about powering up the game,” said Jon Muir, general manager for Wilson Racquet Sports. “We’ve looked at every single part of the racket; our new design results in a much higher level of performance for our players and ultimately, the consumer.”

Amplifeel uses an engineered foam handle made from Wilson’s BLX graphite and basalt composites to deliver a cleaner, more advanced feel to the player by filtering out unwanted vibrations.

The Juice, available in the Juice 100 and the Juice 108, is used by Feliciano Lopez, Victoria Azarenka, and Kaia Kanepi. For easy travel between tournaments and center court, Wilson is offering a matching Navy Blue Tour bag.

This week WTA Tour world no. 3 Azarenka used her Juice 100 to go through to the Australian Open semis after defeating Agnieszka Radwanska 6-7 6-0 6-2.

“Coming off a great year in 2011, I want to push myself, taking my game to a new level,” said Azarenka. “The Juice is making a definite difference in how I play.”

The Steam, also available in the Steam 100 with a lighter weight, modern feel, is powerful and stable for maximum spin. The Steam is used by Kei Nishikori and Petra Kvitova, as well as Ernests Gulbis. The accompanying Red Tour bag has room for everything a player needs to travel around the globe during the Grand Slam season.

Nishikori, the first Japanese player to reach the quarterfinals of the Australian Open since 1932, said: “This is the most advanced racket I have ever used. It clearly helped me late last year when I was able to beat some of the world’s top players.”