Wilson takes Australian Open by storm

January 13, 2012

CHICAGO — Wilson Sporting Goods, (, armed with its new series of rackets and a complete line of performance apparel and footwear for men and women, is hitting its stride for 2012 at the Australian Open. Wilson players such as Roger Federer, Petra Kvitova, Feliciano Lopez, Victoria Azarenka, Kei Nishikori and Milos Raonic will have a fresh arsenal of Wilson tools and technology for victory. This includes: the new Juice™ and Steam™ rackets with Wilson’s Amplifeel handle system for enhanced feel; apparel featuring proprietary performance designs, including Liquid Stretch and Tri-Color Burn Out for intuitive fabric movement with the athlete’s body, and the Tour Ikon shoe, engineered to excel on hard and soft court surfaces.

“The Australian Open is a big debut for the Wilson brand’s new innovations for these amazing athletes as they kick off the 2012 Grand Slam season,” said Jon Muir, general manager for Wilson Racquet Sports. “Our 2012 racket line, headlined by the Juice and Steam, exemplifies our proprietary design construction that produces a much higher level of power and spin. Our players’ input has been critical to producing a first-class performance product. Our apparel and footwear lines combine technical fabrications and performance elements, enabling players to stay comfortable and look great. We are attacking the game of tennis on all fronts, giving our tour players the absolute best gear and equipment in the industry.”

Sixteen-time Grand Slam champion and four-time Australian Open winner Roger Federer comes to the tournament after a very strong finish in 2011. This included victories with the new Wilson Pro Staff Six.One 90 at the ATP Indoor Tournament in Basel and at the ATP World Tennis Finals in London.

Petra Kvitova, recently named WTA Player of the Year, is a strong contender for the Women’s Singles title. She entered the 2012 season playing with the Wilson Steam 100 and recently beat the current no. 1 Caroline Wozniaki at the Hopman Cup.

“Wilson rackets have won more Grand Slam titles than any other brand (over 500 and counting),” continued Muir. “That statistic, combined with the introduction of our 2012 rackets, along with our apparel and footwear lines results in a brand athletes can rely on to give them the ammunition they need for a winning season. Our players are the best equipped players on the court.”

Victoria Azarenka, new to the Wilson team of elite tennis tour players, is the current WTA Tour world no. 3. Playing with her new Wilson Juice racket, the 21-year old won the Apia International Sydney title yesterday Thursday over China’s Li Na. The Belarusian also upset no. 1 Wozniacki earlier this month at the World Tennis Charity Invitational. Azarenka will showcase Wilson’s stylish new blue Tour bag every time she steps out on the court.

Other Wilson tour players to watch include: ATP Tour no. 20 ranked Feliciano Lopez playing with the Wilson Juice 100 and Japan’s highest ranked player ever Kei Nishikori, currently ranked no. 26 and playing with the Wilson Steam 100.

Big serving 21-year old Milos Raonic, who earned his second overall career title at the Aircel Chennai Open in Chennai, India, earlier this month will be an exciting prospect to watch. The six-foot-five Canadian is playing with the new Wilson Blade racket. Madison Keys is another next generation Wilson player who plays in the main draw, following her successful win against Gail Brodsky at the USTA Australian Open Wild Card Playoffs last month. Lastly, Alexandr Dolgopolov’s year is off to a solid start, having reached the finals of the Brisbane International last week playing with a Wilson Pro Staff.