TW and ATP launch European store

May 16, 2012 allows shoppers to browse their favorite athletes’ profiles and showcases their racquets, apparel, and shoes. streamlines the shopping experience by putting tennis products directly at the fan’s fingertips.

“We are excited to expand our affiliation with the ATP to include Europe. The expansion of the partnership will allow fans in the European market to receive the same great service as in the US market and provide our customers with the option of communicating with staff in English, Spanish, German, French, and Italian.” said Rick Kerpsack, Managing Director of Tennis Warehouse Europe.

ATP Commercial Director and CEO ATP Europe, Laurent Delanney, said, “Europe has been and remains an incredibly important region for the ATP World Tour, as home to the largest number of our players and tournaments. We are enjoying one of the most exciting periods in the history of men’s professional tennis, and are thrilled to be expanding our online retail offering to fans across Europe. Tennis Warehouse offers the most comprehensive collection of tennis merchandise online and their product knowledge is unrivaled. They remain the perfect online retail partner to power”