Babolat, the new Official Shoe of Wimbledon
July 9, 2012
Lyon, France — Babolat is very happy to announce its new partnership with The Championships, Wimbledon. Starting January 1, 2013, and for a period of five years, Babolat will become the official shoe brand of The Championships, Wimbledon.
“Wimbledon is an iconic tennis tournament and an international tennis brand. We’re proud to be able to establish a partnership between Wimbledon and our Babolat tennis shoes. With Wimbledon, we share both being at the origin of tennis and being on the cutting edge of the sport. Our high standards for equipment are demonstrated each day, on courts everywhere in the world, and from now on, on the grass at Wimbledon,” said Eric Babolat, Chairman and CEO of Babolat.
As from 2013, Babolat will equip the ball boys and girls during The Championships.
Mick Desmond, Commercial Director at the All England Club said: “We are delighted to be in partnership with Babolat for the provision of shoes for our ball boys and girls on the grass courts at Wimbledon. Babolat and Wimbledon share many of the same brand values as well as a strong heritage in tennis and we look forward to a long association in the years to come.”