Antigua Tennis announces men’s line
August 21, 2012
Peoria, AZ — The Antigua Group, Inc., well known in the golf apparel, sports licensing and casual wear business for over 30 years, today announced its 2013 line of men’s tennis apparel. Designed with an emphasis on both contemporary styling and high-tech performance, the line is split into Performance, Essentials and Outerwear collections. Each features Antigua’s Desert Dry™ and Desert Dry™ Xtra Lite (D2XL) technical fabrics to help players compete at their best under all conditions.
“Staying dry and keeping cool have a direct impact on a tennis player’s performance,” said Ron McPherson, President and CEO of Antigua Group. “That was our first priority in designing the men’s line. We used our Desert Dry and D2XL fabrics to achieve that goal. We also wanted to give the apparel a fresh, updated look that suits today’s player, and our Director of Product Development, Sean Gregg did just that.”
“For our men’s Performance collection we’ve mixed classic designs, like you see in our Court polo, with modern designs, like the engineered print on the Power polo,” said Gregg. “Attention to detail is something we stress at Antigua, and we’ve made no exception with our tennis line; for instance, mesh lined pockets, spandex insets and adjustable waist cords in our Match shorts are the type of details players appreciate. Lastly, the colors we’ve selected for this inaugural line have drawn favorable responses from players and dealers, especially the Sea blue and Turf green.”
The Performance collection consists of 11 items, ranging from tees to shorts to long sleeve polos. Most come in at least four color options. The Essentials collection is made up of seven different polos, some available in as many as 27 colors. The Outerwear collection has eight tops, including hoodies, half zip fleeces and pullovers. Some are available in as many as 26 colors.
Antigua: Custom Embroidery Specialists
Known amongst golf retailers for its high quality custom embroidered apparel offered with small minimums and quick lead times, Antigua brings this unique expertise to tennis apparel retailers. All Antigua tennis apparel sold at retail features the retailer’s logo. Logos can be placed in any location on the piece and in any size. Antigua’s art department is always willing to help retailers with their logo in any way possible, including designing a logo. Most orders can be turned around in one to two weeks, and logoed orders can be as small as 24 pieces (or one piece for non-logoed apparel).
Desert Dry™ and Desert Dry™ Xtra Lite Technologies Explained
Antigua’s initial line of tennis apparel features its proprietary Desert Dry™ and Desert Dry™ Xtra Lite technologies. “D2XL is tailor made for tennis because of its ability to help rapidly wick away moisture,” said Gregg. “It’s also extremely light, which gives tennis players a more flexible feel and allows heat to dissipate more quickly. Desert Dry is slightly heavier and we tend to use that in our Outerwear collections.”
Online Retail Store Now Open to Tennis Fans and Players
Antigua’s ‘Shop.Antigua.com’ website is up and running now for tennis fans to see and purchase some of its tennis apparel. Unlike what will be sold at retail, this apparel is solely branded with the Antigua logo.
About Antigua
Headquartered in Peoria, Ariz., The Antigua Group, through its license sports division, holds license agreements with the NFL, Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division.