HEAD USA achieves best-ever first half sales
August 9, 2012
Phoenix, AZ — HEAD USA Racquet Sports Division has achieved its best ever [sales] for the first half of the year in company history. A 20% increase in HEAD branded racquet sport sales and a 12% increase in what was already a dominant Penn brand contributed to the strong first half income. Having a highly rated sales force, operations and marketing teams were keys to the success along with a new marketing campaign strategy and some of the world’s best tennis athletes.