OrthoLite partners with Lacoste
September 12, 2012
AMHERST, Mass. — OrthoLite®, the leader of open cell foam insoles, has partnered with fashion icon LACOSTE to enhance their upcoming Sport Active Collection for men’s and women’s footwear available in spring 2013. The new LACOSTE Sport Active Collection evokes everything that’s cool, carefree and even more comfortable about the upcoming spring season, with its fresh preppy styles, retro pastels and bold and 90s inspired shapes. The entire collection will now feature high-performance OrthoLite insoles to ensure comfort in every stylish step.
“We are very excited to announce this partnership with LACOSTE,” said Pamela Gelsomini, OrthoLite President. “With almost 80 years of sporting heritage, the brand shares OrthoLite’s vision to offer quality, comfort and high performance footwear products. By including OrthoLite in the collection, LACOSTE will now offer its customers the best in customized technology and comfort, while still being cool and fashionable.”
LACOSTE is a premium lifestyle brand combining sporting elegance with understated French style. Both in daily life and on the sports field, LACOSTE bases its success on the essential values of authenticity, optimism and joie de vivre.
“At LACOSTE, we pride ourselves on offering a long and distinguished heritage of sport inspired products,” said Pierre Garnier, Global Creative VP of La Chaussure Lacoste. “Our consumers look to us for both style and comfort, and that’s the main reason why we chose OrthoLite. We’re able to merge a new level of enhanced comfort and performance with a stylish, contemporary look that ensures our customers’ feet look and feel smart at all times.”
LACOSTE’s Sport Active Collection features a range of products for men, women and children. For Spring/Summer 2013, the key themes include Heritage Sport, Summer Camp and Just Add Water. All styles will feature OrthoLite insoles and will be sold globally via a network of boutiques and distributors.
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OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 100 million shoes each year including, Asics, New Balance, Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes. To purchase insoles or for more information, please visit ortholite.com.
Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE S.A., animates and coordinates eight worldwide licenses granted to various partners: Devanlay, its historical partner for apparel and leather goods, Pentland for footwear, Procter & Gamble for fragrances, Marchon for eyewear, Movado for watches, Zucchi Group for home textiles and the GL Bijoux group for fashion jewelry. The LACOSTE brand has achieved a wholesale turnover of 1.6 billion Euros in 2011 in retailer sales which is the equivalent of 3.7 billion Euros in terms of end users turnover. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network. For more information, please visit lacoste.com