City Sports launches extended sizes for women
January 15, 2013
BOSTON — City Sports today announced that it will be adding extended sizes to their CS by City Sports brand in March of 2013, with the sizes catering to plus-sized women. Designed in-house at City Sports, this addition to their product line is a follow-up to the brand re-launch in March of 2011.
“We are absolutely thrilled to introduce this extended sizes segment to our brand,” said City Sports President and CEO, Eddie Albertian. “Our intention with the CS brand has always been to create a versatile line for our customers that is not only affordable, but is on-trend and of spectacular quality. With the introduction of these new sizes for women, we surely have opened the door to many new customers.”
The CS plus-size assortment was built off of the best selling running and training styles of the upcoming spring 2013 CS collection. The design team utilized carefully measured cuts and figure flattering designs and colors, to ensure the product complemented a plus-sized figure and to also provide top of the line quality. The CS assortment will be accompanied by offerings from premium brands, Nike and Moving Comfort, and will accommodate sizes 1X, 2X and 3X as well as sports bra sizes 40C-44DD.
“We wanted to give the plus-sized customer more choices,” said City Sports Category Manager for Apparel, Lauren Blanda. “The most common feedback in our research is that she is frustrated by the lack of options and color for her athletic gear. By expanding upon our CS brand and complementing the assortment with best in class product from Nike and Moving Comfort, we are able to significantly increase those choices.”
The new extended sizes offering will live under the same, “Love it for Life,” lifetime guarantee that the CS by City Sports brand has pledged since its re-launch in 2011. The launch of the women’s plus- sized apparel in select City Sports locations is the first of many extended size offerings that City Sports will expand within 2013. In addition, City Sports plans to offer more extended size offerings by targeting widths in footwear, additional sports bra sizes, Men’s XXL and short and tall pant lengths.
The extended size product offerings will be available at select City Sports locations in Boston, New York, Philadelphia and Washington, D.C. as well as on the City Sports website.