More speed for Djokovic with graphene tech
January 12, 2013
Melbourne/Australia — Good news for HEAD racquet rebel Novak Djokovic: ultimate speed from HEAD just got faster. The ATP star will attempt to defend his Australian Open title with his new HEAD YouTek™ Graphene™ Speed Pro racquet. Novak’s brand new weapon is the top model of the redesigned YouTek™ SPEED racquet series from HEAD, which introduces a revolutionary technology to modern racquet construction: HEAD Graphene™.
Graphene™ is a unique material consisting of a single two-dimensional layer of carbon atoms with exceptional properties. It is extremely lightweight, and yet 200 times stronger than steel. The integration of Graphene™ in the racquet shaft allowed HEAD engineers to reduce weight in the middle part of the tennis racquet and shift it to functionally more relevant areas in the grip and the head. For the first time Graphene™ technology allows an optimized redistribution of weight in HEAD racquets. More weight in the grip makes the racquet more maneuverable and easier to swing; more weight in the racquet head enables even more powerful shots. Djokovic’s opponents will be running for cover!
“I’ve tested my new secret weapon and it exceeded my expectations”, said world no. 1 Novak Djokovic prior to the first Grand Slam of the season in Australia. “It will give my game even more speed and control.” HEAD’s new TV and digital spot, which launches today on www.youtube.com/headtennis, shows how Djokovic secretly tested his new Speed weapon during his preparation for the new season.
As part of a digital teasing campaign in December, 50 tennis HEAD Tennis Facebook fans worldwide also had the chance to already test a black prototype version of the new HEAD Speed racquet and leave their reviews on www.head.com/g. Now, HEAD is offering all consumers a special incentive to try out and test the new Graphene™ racquets through the global ‘Test&Win’ online promotion players can give their feedback via head.com/g or facebook.com/headtennis for a chance to win a practice session with star HEAD players Maria Sharapova and Novak Djokovic.
Novak’s HEAD YouTek™ Graphene Speed Pro is the top model of the newly developed Speed tour racquet family, which also includes the MP, S, REV and PWR models, as well as the new Speed Junior racquet. The various racquets in the Speed Series provides tennis players off all levels with the perfect racquet for their individual game. The Speed REV introduces a completely new model to the HEAD racquet line-up – thanks to Graphene™ technology it provides intermediate players a very lightweight and easy to swing racquet with yet a high level of power.