New BNPPO website to enhance user experience

September 10, 2014

The BNP Paribas Open, the most attended WTA and ATP World Tour event in the world, to be held March 9-22, 2015 at the Indian Wells Tennis Garden, has launched a new custom multi-lingual version of that utilizes responsive design to enable fans to engage with content on any device, and features significantly more robust, dynamic and larger imagery in a more streamlined layout, it was announced today by Steve Simon, tournament director.

Fans visiting the new will have the chance to enter the “Serving Up the Action Online Sweepstakes,” beginning today, Wednesday, September 10 and concluding at Midnight (Pacific Time) on Friday September 19. After answering four questions about the new website, fans will be entered to win a number of terrific prizes including a 2015 BNP Paribas Open Grand Prize Vacation Package and a City of Indian Wells Hotel Package (dates to be determined). For official rules, details and how to enter visit the tournament website.

Built on Sitecore, the industry-leading .NET Content Management System platform, and developed by Lightmaker, an independent global digital agency with more than 15 years’ experience in creating digital destinations and the strategies to power them, the website is multilingual throughout and incorporates an intuitive user experience to cater to fans who are both onsite and around the world. This includes a homepage that displays pertinent content based on whether the Tournament is happening or not, and a “LIVE” menu tab during the event to easily find live scores, match results, schedules, live video streaming and play-by-play audio. There is also a new Social fan zone that aggregates Facebook, Twitter, Instagram and YouTube profiles into one seamless user experience.

In addition, player photos and videos will also be easily accessible with more well-defined categories, and there is a new “Visit Us” section that showcases the amenities and activities that the BNP Paribas Open and City of Indian Wells have to offer.

For more information and to order ticket packages, please call the Indian Wells Tennis Garden Box Office, (800) 999-1585, or visit, where there is a complete listing and description of all ticket packages and pricing.