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Lyon, France — Babolat and The Championships, Wimbledon bring the spirit of the All England Lawn Tennis Club to tennis lovers worldwide. Sharing a passion for competition and a long history of innovation, these renowned brands are committed to enriching both the player and fan experience at Wimbledon through a range of top products and visibility at the tournament.

Babolat is the official licensee of The Championships for tennis rackets, shoes*, bags and accessories, combining the brand’s modern boldness with the elegance of British sportsmanship in the colors of this distinguished event.

(*Except in Japan)

Rising Star: Heather Watson Newest Member of Team Babolat

Along with its continued partnership with The Championships, Babolat is pleased to announce that Heather Watson (UK) has chosen to play with Babolat’s Pure Strike tennis racket, complemented by Babolat RPM Blast strings.

Watson started playing tennis at age seven, and at 24-years-old has risen to the top of British women’s tennis. Watson recently won the 2015 Hobart International Singles Title – her first tournament playing for Team Babolat.

“I’m really excited to re-join the Babolat team and family,” said Watson. “I used to play with Babolat when I was little, and as soon as I picked up the Pure Strike this past off-season I knew it was the racket for me. I’m looking forward to winning many more titles with my new Babolat racket!”

At The Championships, Wimbledon, Watson will play with the special edition Babolat Pure Strike Wimbledon racket, echoing the competition’s signature colors.

Babolat-Wimbledon Rackets: Play for Keeps

Babolat Pure Strike 16/19 Wimbledon Racket: Official racket of The Championships, Wimbledon

Babolat designed the Pure Strike racket for players looking for response and precision – perfect for “first strikers” who play forward, hitting the ball on the rise and using the ball speed from their opponent. The Babolat Pure Strike Wimbledon special edition model features bright touches of green – a nod to the famous grass courts of this legendary tournament.

In-step with Babolat-Wimbledon Footwear

Again this year, the ball boys and girls will be equipped with Babolat footwear. In keeping with the tradition of the All England Lawn Tennis Club, they will sport an all-white version of the Babolat Propulse Wimbledon shoes.

Babolat Propulse BPM All Court: To each his own rhythm

Packed with cutting-edge technology, the ultra-innovative, all-surface Babolat Propulse BPM All Court is designed for players looking for durability, support and resistance. The Wimbledon models are available in traditional white or bold black with green touches; both adorned with the tournament logo.

Babolat SFX All Court: Fluidity and durability

Designed for optimal performance on any court surface, Babolat SFX All Court shoes with Michelin outsoles provide excellent grip and traction. The Wimbledon model is a striking green and white with purple touches to complement the logo of The Championships.

Grand Slam Bags: Perform in Style

Babolat Pure Strike Wimbledon Bag, Racket Holder x15: Winning Centre Court combination

Babolat offers a matching Pure Strike Wimbledon bag in a new, larger size that can hold up to 15 rackets. The Babolat Pure Strike Wimbledon Racket Holder provides optimal equipment protection with an isothermic pocket to protect string tension no matter the outside temperature, and special ergonomic straps for a more comfortable way to carry gear onto the court (Intelligent Strap System).

Babolat also offers a range of commemorative bags for fans who want to bring the excitement of Wimbledon to their home court.

Products available at specialty tennis stores. Find a list of authorized dealers at babolat.com.

About Babolat

Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in tennis. Today, Babolat is number 1* in tennis racket sales in the United States, Japan and Europe. Family-run for already five generations, Babolat is an innovative brand in the tennis sector providing complete equipment for tennis players: rackets, strings, shoes, balls, bags, apparel and accessories. Babolat equips numerous tennis players with rackets and strings including Rafael Nadal (SPA), Jo-Wilfried Tsonga (FRA), Sam Stosur (AUS), Agnieska Radwanska (POL), Eugenie Bouchard (CAN) and Caroline Wozniacki (DEN) and partners with the legendary tennis brands such as Roland- Garros and Wimbledon. babolat.com – Facebook.com/Babolat * (Sources: number 1 in sales in US specialty stores, TIA/SMS, September 30, 2014 / Japan: Yano Research Institute, May 30, 2014/ Europe: SMS, June 30, 2014).