HEAD introduces Graphene Radical LTD
March 9, 2015
Bregenz/Austria — This March, the GRAPHENE Radical racquet series gets a new member – and it is a quite radical one. The Graphene Radical LTD Edition will take over the courts with eye-popping neon colors and a splash design concept that promises as much fun on and off the court. Linked to the product launch and as part of the #GAMERAISER campaign, HEAD offers tennis fans the chance to upload color-radicalized pictures of themselves or their favorite HEAD players on social media, win unique prizes, and prove that Radical Creativity can spread to all parts of the beautiful game of tennis.
The colorful weapon, which is endorsed by HEAD players Sloane Stephens and Bernard Tomic, is based on the specifications of the Graphene Radical MP model and offers the best in terms of technology as well: Graphene XT. The lightest yet strongest material in the world with a breaking strength 200 times greater than steel is integrated into the shaft of the racquet and allows the weight to be where it is most needed for perfect playability and control.
The social media campaign is centered on Instagram and Twitter, which allows users to “color-radicalize” their own tennis-related imagery taken on or off the court. Once the finished image is uploaded, all images featuring #HEADGetReadical are taking part in a competition in which HEAD will repost their 20 most creative images on the #gameraiser website gameraiser.com and give away two special HEAD Radical LTD Edition packages consisting of a tennis bag and the racquet itself.
The Radical Creativity campaign runs from March 9 to April 5, 2015 on gameraiser.com.