Murray launches new Radicals

November 13, 2015

London/UK – Andy Murray served up another ace last night at the launch of the HEAD Graphene XT Radical Series at the iconic Pro:Direct LDN19 store in London.

Dressed in a stylish suit and greeted by crowds of fans, Andy delighted admirers as he activated the LDN19 store transformation for the launch of the HEAD Radical collection.

The first of its kind, the digital retail sports store was transformed by Andy Murray through a unique audio visual display, “radicalizing” the store inside and out and illustrating the power and creativity behind the new HEAD Radical collection. Right after the initiation of the radical power, the store was open to public to become the first location worldwide for tennis enthusiasts to get their hands on and buy the brand new Radical racquets and bags.

The event is accompanied by an exclusive YouTube video featuring Andy Murray demonstrating the true power of Radical style and effect!

Johan Eliasch, CEO at HEAD said: “For the launch of the HEAD Radical collection we needed to create a moment in time which was truly radical. Andy Murray’s star power helped us achieve this and the launch was a great success. Pro:Direct LDN19‘s digital store is a perfect location to launch the new HEAD Radical collection. We hope the event will inspire young players to become the next generation of future tennis stars.”

Ned Ozkasim, Event Manager at Pro:Direct says, “We are delighted HEAD chose Pro:Direct to host such an iconic launch, and it was a great honor to have Andy Murray with us at our store for our first ever tennis event. The HEAD Radical has such heritage and the launch of the latest Radical technology tonight created a genuine buzz. Our digital store was conceived and created to be a home for events such as this and as the professionals’ choice online; we are looking forward to doing more of the same. It was a fantastic night.”

Endorsed by Andy Murray, the new HEAD Graphene XT Radical racquet series commands attention through its youthful and dynamic design. Consumers will enjoy more power and maneuverability than ever before thanks to the revolutionary Graphene XT Technology, making the Radical series the perfect choice for creative, versatile players.

The Graphene XT Radical racquet series is available in 4 models (PRO, MPA, S, and Lite) to match the different playing levels of versatile players everywhere. The new racquet and matching collection of Radical bags is now available at selected retailers today, November 13, 2015. The future is here, and it is Radical.

For further information or to view the Radical film, visit;, @head_tennis on Twitter, or headtennis_official on Instagram.