UltraCool visor never saturates

November 9, 2015

DALLAS, TEXAS – Today GUTR®, an innovator in performance sweat management headgear, announces the launch of the UltraCool™ Visor. Designed to block sweat and sun from user’s vision, The UltraCool™ Visor keeps distracting sweat from dripping into eyes or on glasses during activities. Unlike its fabric-based competitors, this visor won’t become saturated thanks to an integrated sweatband made from a soft, flexible, sweat-resistant plastic, engineered to channel sweat away from user’s eyes like a gutter. As an added benefit, the thin sweatband lifts the visor off the forehead, offering better air circulation for cooling—ideal for anybody playing under the hot sun.

“As a competitive adventure racer, I have first-hand experience with how the sun’s heat can undermine your performance”, said Erick Flatt, Founder and CEO of GUTR®. “In addition to battling heat exhaustion and other racers, I fought sweat and sunscreen dripping in my eyes. Frustrated with every sweatband and bandana I’ve tried, I created a better solution with the original Sweat GUTR sweatband. Now we are able to integrate that same technology into the UltraCool Visor.”

Key Benefits:

With a campaign goal of $25,000, the UltraCool Visor is currently available on Kickstarter now through December 14. By pre-ordering through the campaign, consumers will contribute towards production of the visor. To learn more, visit the Kickstarter campaign:

About GUTR®

Founded by avid adventure racer and entrepreneur Erick P. Flatt, GUTR®, INC. (Dallas) creates innovative performance sweat management gear, including their original, best-selling Sweat GUTR®, which is sold in over 25 countries to athletes, laborers, and soldiers helping them maintain focus while reducing the effects of heat.