Tecnifibre announces new manager

December 3, 2015

Miami, FL – Tecnifibre USA, Inc. is excited to announce Alexandre Papineau as its new Promotion and Marketing Manager for the United States market, effective December 1st, 2015. Tecnifibre’s structure is growing in the U.S. and the company has responded by investing resources in order to obtain more exposure and visibility in the tennis & squash markets.

After serving Tecnifibre for seven years as head of the Sport Marketing department in Spain, Alex is moving to Miami, FL to develop and expand the brand image of Tecnifibre here in the U.S. During his time in Barcelona, Spain, Tecnifibre became the number one brand for top junior tennis & squash players in the country. Apart from his extensive experience in sport marketing, Papineau has used his knowledge of Tecnifibre’s identity to grow the brand, increasing exposure for the company exponentially throughout Spain.

“We are extremely excited to have Alex join our staff here in the United States. He brings a wealth of knowledge and experience to our team and we look forward to having a dedicated, full-time staff member, focusing exclusively on promoting the Tecnifibre brand across the country.” – Dave Dorsey, Tecnifibre U.S.A. National Sales Manager

In the United States, Alex will focus on promotion and marketing programs, further developing Tecnifibre U.S.A.’s network in collaboration with each local territory sales representatives. His mission will be to expand the brand image, capitalizing on the quality of Tecnifibre products to position the company as an attractive brand for both specialized retailers & final consumers.

Tecnifibre is a French manufacturer of sporting equipment, specializing in tennis and squash. It was founded in 1979 by the current CEO Thierry Maissant. Throughout its development, Tecnifibre has built a worldwide reputation in the tennis and squash market, releasing racquets, bags, strings, apparel and other accessories. In 2013, Tecnifibre entered into a five-year agreement to become the Official Partner of the ATP World Tour. The global manufacturer provides the official racquets, strings, bags and accessories of the ATP World Tour and is an official sponsor of the Barclays ATP World Tour Finals each year.

Tecnifibre U.S.A., Inc. is the United States subsidiary of Tecnifibre, is based in Miami, FL and has local territory reps servicing all fifty states.