Ivanovic: ‘I’m Here to Create’

February 11, 2016

adidas today premiered the next chapter of “I’m Here to Create” films from the brand’s Sport16 initiative.


“I’m Here to Create” highlights real stories of authentic female athletes from around the world, who embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport. The unscripted films are seen through the eyes of female athletes and pull content straight from their social media platforms, showing how they bring their own definition of creativity to sports.

The films series can be seen via and the second chapter tells the story of Ana Ivanovic.

Growing up in a war-torn country, Ana never accepted the fate put right in front of her. Through invention and adaptation she found creative ways to keep her tennis training on track – eventually becoming a global icon in the sport of tennis.