Lacoste signs Chung

April 6, 2016

Paris — LACOSTE is pleased to announce that the brand has entered into a five-year partnership with Korean professional tennis player Hyeon Chung. From April 2016, Hyeon Chung, 19 years old, will become one of the LACOSTE Ambassadors on and off tennis courts.


Hyeon Chung is one of today’s most exciting young athletes on the ATP Tour and a rising celebrity throughout Asia. Hyeon Chung began playing tennis at the age of 6 and after a successful junior career, he had a breakout year in 2015 earning 55 total wins and entering the world top 100 for the first time. In addition, he was awarded the year-end ATP Most Improved Player award, after climbing over 120 places to 51st in the rankings.

“I am very excited about my new partnership with LACOSTE. I have always been a fan of their products and style and the brand carries so much tennis heritage. It is my honor to join the LACOSTE team and I look forward to many successes both on and off the tennis courts” said Hyeon Chung.

As part of the LACOSTE Tennis Team, which includes some of the biggest players, Hyeon Chung will provide the brand with great visibility across various tournaments worldwide throughout the year.

Relying on its authentic sporting roots, LACOSTE is represented today by more than a hundred tennis and golf champions from over 20 different countries. With a strong sponsorship presence, the brand reinforces its heritage in tennis and golf through world-renowned events including the Australian Open, The French Open at Roland Garros, The Miami Open and The Barclays ATP World Tour Finals.


For Lacoste, Life is a Beautiful Sport!

As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2014, the brand garnered a turnover of 1.9 billion euros.

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