Tecnifibre extends partnership with ATP

November 18, 2016

Having being partners of the ATP since 2013, Tecnifibre has extended the adventure for another 3 years. The commitment with the men’s government body of the professional tennis will be extended to until 2020.

Since 2013, Tecnifibre has taken advantage of its partnership with the ATP by developing strong communications and media programmes such as the “On the Road to the ATP World Tour” mentoring programme, and the “Young Guns Contest” since 2015. The goal of the programmes is to increase the brand awareness and to grain credibility among the touring pros. This was a risk worth taking as over the 4 years of partnership, Tecnifibre has grown 30% in terms of sales figures on its home market in France and was able to successfully start up its subsidiary in the USA. The number of views on digital platform was boosted further internationally with an average of 750.000 views per year on social networks for the On the Road programme. And finally, the number of Tecnifibre athletes in the Top 300 increased three-fold.

Pierre Bayssat, Managing Director for Tecnifibre says: “We do not change a winning combination! Tecnifibre looks to develop internationally and the ATP is a worldwide platform. In addition our “On the Road” programme compliments the vision of the ATP. It is a partnership which allows us to add value to our products and which gives us unique opportunities for brand content. It was therefore logical to extend the partnership.”

Geoffroy Bourbon, vice-president Sponsoring of the ATP World Tour: “We are thrilled to continue the partnership with Tecnifibre until 2020. The work that we have done together was a real success and we truly believe that they are magnificent ambassadors of the performance values. The On the Road Programme perfectly illustrates our wishes to accompany players to realise their maximum potential: Daniil Medvedev in the Tecnifibre Young Guns Contest is a good example of this, finishing the year for the first time in the world’s top 100.”