Ivanovic joins Playsight

January 9, 2017

TENAFLY, NEW JERSEY – Today, PlaySight (, the company behind the cutting-edge tennis SmartCourt, is announcing that recently retired WTA Grand Slam Singles Champion and former world #1 singles player Ana Ivanovic has joined the company as a partner and ambassador.

One of tennis’ most beloved stars, Ivanovic made her professional debut on the WTA Tour in 2003 and quickly rose through the rankings to secure the world #1 singles position in 2008 after capturing the French Open Grand Slam Singles title. Prior to this, she was a finalist at the 2007 French Open and 2008 Australian Open Grand Slam Championship, and finished her career with 15 career singles titles. Last month, Ivanovic announced her retirement from professional tennis making the PlaySight partnership her first post-retirement endeavor.

“I honestly feel that technology is only going to play a larger role in tennis in the future, and I love what PlaySight is doing by connecting the next generation of athletes with high tech expertise,” said Grand Slam Champion Ana Ivanovic. “I think PlaySight is only going to encourage more kids to pick up a racket and give tennis a try. All levels of tennis players can benefit from training smarter with PlaySight’s analytics, instant video, fair play line calling and gamified tennis training. It’s exciting!”

In partnering with PlaySight, Ivanovic joins a prestigious group from the tennis world including Billie Jean King, Chris Evert, Pete Sampras, Novak Djokovic, Tommy Haas, Paul Annacone, and Darren Cahill. PlaySight’s investor team extends beyond tennis including Bill Ackman, Mark Ein, Dr. James Loehr, Gordon Uehling III, and George Mackin amongst many other leaders in sports marketing, finance, technology and media.

“We are beyond excited to have a player – and person – of Ana’s caliber joining the PlaySight team,” commented Chen Shachar, CEO of PlaySight. “Not only did she have an incredible career as a player, but she is so well-respected and admired throughout the sport. Ana will help us to build on our vision of ‘connecting the next generation of athletes’ and is somebody that young tennis players all over the world look up to as a role model.”

PlaySight has its SmartCourt sports technology installed throughout the tennis world in addition to other ball sports such as basketball (with teams such as the Golden State Warriors, Phoenix Suns, and Purdue Boilermakers) and soccer. PlaySight has SmartCourts at the USTA National Campus and at federations, academies, colleges, and clubs all over the world. Just last month, PlaySight launched its PlayFair Challenge initiative which aims to increase fair play and sportsmanship by offering instant video review challenges at junior and collegiate tennis tournaments.

For more information on PlaySight, visit For more information on Ana Ivanovic, visit

About PlaySight

PlaySight is the only company providing an all-in-one technology platform for tennis and other sports, including video and live streaming, real time statistics and analytics, instant replay, line calling, and a mobile and social on and off-court experience. PlaySight is making tennis more enjoyable and challenging for all players while connecting the next generation of athletes. To date, there are over 500 SmartCourts installed around the globe, including with several top NCAA Division I men’s and women’s collegiate tennis programs. PlaySight has been adopted by the world’s leading governing bodies of tennis, including the United States Tennis Association (USTA), International Tennis Federation (ITF), Intercollegiate Tennis Association (ITA), Tennis Canada, Tennis Australia, and more. PlaySight is also installed on-site at all four major championships (Australian Open, Roland Garros, Wimbledon, and the US Open).