TENNISCOURT launches to help contractors
March 21, 2017
CHESHIRE, CT. — Tennis courts across the US and Canada vary in surface types and the construction, resurfacing and maintenance of these courts lies in the hands of thousands of hard working contractors – many of them small, family businesses. These contractors all have individual phone numbers, websites, social media addresses, etc. and normally their marketing/branding dollars are stretched thin. Contact information can be difficult for a consumer, park and rec director, club committee member, school AD, etc. to remember among all of the media they are bombarded with. After seeing success in other industries we thought that providing these companies an easy to remember brand, 1-800-TENNISCOURT, would not only help increase their business but help overall tennis awareness as well.
1-800 marketing programs began with 1-800-FLOWERS and it provided to be a step change growth driver for local growers and florists. The 1-800-TENNISCOURT Network allows a contractor to lease his area code so when customers from that area code call the number it goes right to their office. Contractors simply brand their trucks and equipment with the 800 logo. Program participants receive monthly data analytics as well emailed leads from the website.
“Although our primary business in the recreational world is manufacturing and distributing Latex•ite® color, we rolled out the 1-800-TENNISCOURT Network to market in the US and Canada March 1st in order to help contractors cut through the clutter.” said John Dalton, President, Dalton Enterprises, Inc. “They are extremely busy and helping them make their marketing easier was a no brainer. We have had fantastic reception and have enrolled many area codes to date.”
About 1-800-TENNISCOURT Network
A wholly owned subsidiary of Dalton Enterprises, Inc., 1-800-TENNISCOURT is a marketing platform first established in February 2017. License agreement and more information can be found at 800tenniscourt.com or by emailing [email protected] All rights reserved.