USTA names Maya new CTO

April 25, 2017

WHITE PLAINS, N.Y. – The USTA today announced that it has hired industry veteran Paul Maya as its new Chief Technology Officer. Maya will report to USTA Executive Director and Chief Operating Officer Gordon Smith and will work out of the White Plains office.

As the USTA looks to revamp its core enterprise digital technology and grow its grassroots digital capabilities, Maya will lead the organization’s efforts in building the technology necessary to enable new products that deepen its connection to tennis players and encourage more people, especially youth, to play tennis.

“Creating and developing new ways to find and connect with tennis players on digital platforms is important to the present and future health of the sport,” said USTA Executive Director and Chief Operating Officer Gordon Smith. “Paul’s combination of experience and leadership in this space will be invaluable as we aim to develop new ways to grow the sport of tennis through technology.”

Maya comes to the USTA from the United States Golf Association, where he was its Head of Products for the last year. Maya has been the Global Head of Consumer Products and General Manager at Bloomberg Media, Vice President of Technology for CNN Digital and Vice President of Technology and Product Development for ABC Digital Media Group. Maya also was the President and Chief Technology Officer at togglethis, an award-winning internet marketing company he co-founded.

A graduate of both Carnegie Mellon University (Bachelor of Science, Information and Decision Systems) and Columbia University (MBA; Master of Arts, Quantitative Methods in the Social Sciences), Maya lives in Irvington, N.Y., with his wife and two children.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to, “like” the official Facebook page,, or follow @usta on Twitter.